1 USD =EURPledged is in EUR · USD costs are converted at this rate
Total Pledged
—
all time from DB
Total Campaign Costs
—
platform + partners + other
Net Revenue
—
pledged minus all costs
True ROAS
—
pledged ÷ all costs
Cost Breakdown
Summary
Platform Cost Entries
Label
Category
Type
Rate / Amount
Calculated Cost
Notes
Total Units
—
across all SKUs
Total Mfg Cost
—
units × cost + tooling
Avg Cost / Unit
—
blended
Avg Margin / Unit
—
at early bird price
Cost Distribution by SKU
Unit Economics per SKU
SKU Breakdown
SKU
Units
Cost / Unit
Tooling / Setup
Total Cost
MSRP / Unit
Early Bird / Unit
Margin EB
Total Manufactured
—
units across all batches
Total Received
—
units physically received
In Transit
—
manufactured – received
Batches
—
production runs
Production Batches
Track each manufacturing run and physical reception of units.
SKU
Batch / Label
Status
Manufactured
Received
Mfg Date
Reception Date
Supplier
Cost
Notes
Total Pledged
—
units to deliver
Manufactured
—
— of pledged
Received
—
— of pledged
Units to Go
—
still to manufacture
Per-SKU Pool (Eligible Across All Dates)
Shows units in batches eligible for each SKU. Shared batches count under every eligible SKU; for actual covered units, see Tier Obligations.
SKU
Pledged Units
Eligible Mfg
Eligible Recv
Net to Manufacture
Progress
Tier Obligations · By Reward & Ship Date
Grouped by tier · FIFO coverage from received batches
Reward / SKU
Ship Date
Owed
Covered
Short
Coverage
Status
Tier rows show backer deliveries (covered = backers we can fully ship, bottlenecked by the worst-covered SKU). Indented rows underneath show per-SKU component units (covered = units allocated FIFO from received batches).
Batch Coverage · By Reception Date
Physical supply timeline
SKU
Batch
Reception Date
Status
Manufactured
Received
Allocated To
Total Pledged
—
units to deliver
Manufactured
—
— of pledged
Received
—
— of pledged
In Transit
—
manufactured – received
Overall Production Progress
Received · In Transit · Still to Manufacture · vs Total Pledged
Per-SKU Progress
Pledged vs Manufactured vs Received per SKU
Reception Timeline
Cumulative units over time
Batches by Status
Pipeline position
Tier Coverage by Ship Date
% of each tier's obligation covered by received units (FIFO)
Bars at 100% are fully covered. Anything below is short — tiers shipping soonest are at the top. The top cloud toggles a SKU across all tiers; the per-tier chips below can override the global setting for a single tier (overrides marked with a pin ⚲).
Total Other Costs
—
all entries
Entries
—
cost lines
Top Category
—
Cost Entries
Label
Category
Amount
Currency
Date
Notes
Total Backers
—
confirmed pledges
Reward Tiers
—
distinct tiers
Add-ons
—
distinct add-ons
SKUs Mapped
—
tiers with SKU links
Reward Tiers
Name
Quantity
Expected Shipping
Reward Contents
Shipping SKU Contents
Notes
Add-ons
Name
Quantity
Expected Shipping
Reward Contents
Shipping SKU Contents
Notes
Fulfillment SKUs
Finished, shippable SKUs as catalogued by the fulfillment partner (e.g. Fulfillrite).
Map them to reward tiers in the tier editor so we know what to ship per backer.
SKU Code
Description
L × W × H (cm)
Weight (g)
Sort
Notes
Base SKUs for Sale
Products with manufacturing cost and default consumer price (MSRP)
SKU
Mfg Cost
Default MSRP
Margin
Margin %
Notes
Distributors
Each distributor's territory and agreed default margin off MSRP
Price List
SKU × Distributor combinations with calculated prices
Filter
SKU
Distributor
Market
MSRP
Margin
Dist. Pays
Mfg Cost
Your Profit
Your Margin
Notes
Add Base SKU
Components — auto-calculates cost
Add Distributor
They pay MSRP × (1 − this%)
Add Price List Entry
Preview
Shipping Carriers
Companies and their rates per country
Cost Comparison
Price per unit and total cost per carrier × country. Green = cheapest · boxed cell in the carrier's colour = assigned carrier (who actually ships there).
Ready to Serve
Backers with 100% of their pledged SKUs manufactured and received (reward + addons). Allocated FIFO by backer number. Select backers and export a shipping CSV per carrier.
Carriersclick to toggle a carrier's countries in the selection
▾Countries
▾Reward Type
▾Available SKUs
▾Fulfillment SKUs
Country
Backer #
Name
Email
Pledge
Completion
Shipping SKUs
Tracking
Status
Fulfillment SKU
Description
Total Units
Backers
Ready Units
% Ready
Partial Units
Sent to WH
Still Needed
Send to Fulfillment
Total fulfillment SKUs to send the warehouse for the current selection. Filters match the Ready to Serve view.
Carriersclick to toggle a carrier's countries in the selection
▾Countries
▸Packing settings
SKU Code
Description
To Send
Sent
Remaining
Volume (cm³)
Weight (g)
Physical stock dispatched to the fulfillment warehouse. Inventory = sent − shipped to backers.
Sent Pledges
Every shipment marked sent — independent of the backer report. A KS reimport never affects this list. Soft unship keeps history; nothing is destroyed.
→
Carriersclick to toggle a carrier's countries in the selection
▾Countries
Shipped
Backer
Email
Country
Reward
Tracking
Source
Actions
Correos Shipper
One-time profile used by the Correos browser extension when auto-filling shipment forms. Values here populate the fields Correos requires (shipper CIF, customs tariff, origin) but that don't change per shipment.
Billing contact — used on the Correos factura step (your details, not the backer's)
Add Country
Country:
Add Carrier
Rates & Country Assignments
Tick a country to assign it to this carrier (exclusive — reassigns silently from any current owner). The Fulfillrite method is country-scoped: it stays attached to the country even if you reassign to a different carrier.
ServeCountryFulfillrite method€/unit
Mark as shipped
Backer details
Loading…
Add Dispatch
SKUs dispatched *
ASN — Advance Shipment Notice
SKU
Description
Total Units
Sent to WH
Still Needed
Qty to send
Dispatch details — required to create a warehouse batch
Import tracking numbers
Upload a carrier CSV (e.g. SendCloud parcels export). Rows are matched to backers by
order number, then email. The carrier you pick here is applied to every imported row.
Already-shipped backers get their tracking number backfilled; unshipped ones are marked shipped.
#
Order
Name (CSV)
Tracking
Match
Action
Shipping Quotes
Enter shipping and customs cost per unit for each carrier. Empty means no quote — leave blank to remove.
CarrierShipping €/uCustoms €/u
Export Shipping CSV
Builds a shipping CSV for the backers selected in Ready to Serve. By default each backer's destination country routes to its assigned carrier and the CSV is grouped by that carrier's format — so a mixed selection produces one file per format. Use CSV format below to force a single layout for the whole selection instead.
CLICK: start · CLICK AGAIN: end
NO DATA FOR SELECTED PERIOD
Add Fulfillment SKU
Physical dimensions (optional — used for box / pallet estimates)
Customs (optional — pre-fills cross-border CSV columns, e.g. Sendcloud)
Add Reward Tier
Manual entry
When backers in this tier should receive their reward
Reward Contents manufacturing — production planning
Which manufacturing SKUs does this tier produce, and how many per backer?
Fulfillment SKUs what the warehouse ships per backer
Which fulfillment SKUs are sent for each backer in this tier? Manage the catalog under the Fulfillment SKUs tab.
Add SKU
Add Batch
Pick one for a dedicated batch, or several when the same units can be allocated to multiple SKUs (e.g. Core Refill → Included Core or Additional Core).
Add Other Cost
Add Cost Entry
Add Partner
Applied proportionally — if selected period = 10% of total pledged, 10% of this cost is attributed to it.
Uncheck for non-paid / organic partners. Their pledged amounts are excluded from ROAS & Pledged by Paid Partners.
Used in charts & badges
Auto-Matching Rules
Rules auto-assign imported referrer codes to this partner. Evaluated in priority order.
Log Ad Spend
Assign Partner
Backer Report
No data imported yet
No backer data yet
Import the Backer Report CSV exported from your Kickstarter project dashboard.
Bare-name columns from the report — typically reward perks (engraving, early delivery, opt-ins) rather than purchasable add-ons.
Item
Backers
Units
Country
Backers
% of Total
Pledged
Avg Pledge
Email Templates
Recipients
PII masked — without it you can't email anyone
0 selected
#
Name
Email
Country
Reward
Shipped date
Ship state
Tracking email
Survey email
—
Map Backer Items to Reward Tiers
Match each Kickstarter reward perk and add-on to one of your reward tiers. Once mapped, tier quantities are derived from real backer data; tiers without a mapping keep their manual quantity. You can change these mappings anytime.
— Reward Perks
KS Reward
Map to Reward Tier
Ignore
— Add-ons
KS Add-on
Map to Reward Tier
Ignore
SMTP Settings
Credentials for sending backer emails from your own domain.
Stored encrypted at rest. The "Test connection" button does a live SMTP handshake — no message is sent.
Not yet tested
New Template
Preview uses sample data (Maria García · DE · DHL · tracking LX472819403DE). It shows layout & variables, not exact email-client rendering — send yourself a test from Compose for that.
Available variables:{{first_name}}{{full_name}}{{email}}{{country}}{{reward_tier}}{{pledge_amount}}{{tracking_number}}{{tracking_url}}{{carrier}}{{backer_number}}{{campaign_name}}
Compose & Send
0 selected · 0 with email · 0 skipped
⚠ Capped to first 100 — paginate larger sends
Preview
To: —
—
Sending…
Failures
Backer
Email
Error
Chrome Extension
—
Monitoring runs automatically via the Chrome extension every minute.
If you see errors, refresh the CSRF token: DevTools → Network → any /graph request → Headers → copy x-csrf-token.
💡 Click ⬇ Fetch rewards from KS to load your rewards automatically via the extension. Or paste the GraphQL ID manually (the UmV3YXJk… string from a /graph network response).
Watched Rewards
Reward Name
KS Reward ID
Trigger ≤
Reset to
Status
Actions
Loading…
Activity Log
Time
Reward
Remaining
Action
Detail
Loading…
Shop Orders
Stripe checkout orders received via webhook or CSV import
ID
Customer
Country
Amount
Contents
Status
Date
Tracking
Actions
Ready to Ship
Orders with complete address and confirmed payment
Carriers click to filter by carrier
▾Countries
▾Fulfillment SKUs
ID
Customer
Country
Items
Carrier
Actions
Sent Orders
Dispatched shop orders with tracking
Order
Customer
Country
Carrier
Tracking
Shipped
Actions
Stripe → Fulfillment SKU Mapping
Map Stripe product IDs to your fulfillment catalog SKUs
Stripe Product ID
Label
Fulfillment SKU
Actions
Stripe Webhook Configuration
Register this URL in Stripe Dashboard → Developers → Webhooks → Add destination.
Event to listen for: checkout.session.completed
Stripe Secret Key
Required to fetch live line items from Stripe API.
Stripe Dashboard → Developers → API keys → Secret key (sk_live_…)
SKU Mapping Maintenance
Automatically mark unmapped Stripe products as non-shippable. Safe to run multiple times — only creates entries for products not yet in the SKU Mapping table.
Export Shipping CSV
Builds a shipping CSV for the selected shop orders. Each order's country routes to its assigned carrier format. Use CSV format to force a single layout for the whole selection.
Order details
Loading…
Dispatch Order
Add SKU Mapping
Import Stripe CSV
Export from Stripe Dashboard → Payments → ⋯ → Export.
Select all columns. Upload the CSV file here as a fallback for missed webhooks.
Import tracking numbers — Shop
Upload a carrier CSV (SendCloud, etc.). Rows are matched to sent shop orders by order ID or customer email.
Order
Customer
Tracking
Action
Tenant Management
Each tenant is an independent company with its own database