BackerControl — Campaign Analytics

Settings

Workspace settings — apply to this campaign and everyone in it.

Appearance

Interface preset for this workspace — applies to everyone.

User Management

Manage access and section permissions

Email	Name	Admin	Marketing	Manufacturing	Prices	Fulfilment	KS Watcher	Import	Backers	Sales	Ops	Campaigns	Active	Last Login

Total Pledged

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filtered

Total Backers

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pledges

Referrer Sources

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unique

Total Commission

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est. partner fees

Avg / Backer

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pledge value

Filter Referrers

Pledged by Partner

Top 8 Referrers by Pledged

Daily Evolution

— referrers

Referrer	Date	Type	Partner	Pledges	% Total	Pledged ($)	Commission

Import Kickstarter Referrers CSV

📂

Drop CSV here or click to browse

Kickstarter referrers export format

Total Pledged

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all referrers

Pledged by Paid Partners

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assigned paid only

Total Costs

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Marketing Real ROAS

—

pledged ÷ total costs

Marketing Net Profit

—

pledged − marketing costs

Per Partner Breakdown

Sort

Cost vs Pledged by Partner

Partner	Paid	Commission %	Fee / Pledge	Add. Cost (€)	Matching Rules	Notes

Revenue per € of ads is all revenue of the target's sales channels divided by its ad spend (also called MER or blended ROAS). Break-even is the revenue per € of ads you need for ads to pay for themselves, from your real margin (revenue minus fees and cost of goods). Above it, ads make money; below it, they lose money. New customer cost counts only people whose first order ever is in these channels.

By month

Month	Ad spend	Where	Revenue	Orders	New customers	Revenue per € of ads	New customer cost	Platform purchases

Campaigns what each platform reports

Campaign	Platform	Period	Spend	Impressions	Clicks	CTR	Results	Cost per result	Purchases	Cost per purchase	ROAS (platform)

Entries

Date / period	Target	Platform	Campaign / partner	Amount	Source

View in

1 USD = EUR Pledged is in EUR · USD costs are converted at this rate

Total Pledged

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all time from DB

Total Campaign Costs

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platform + partners + other

Net Revenue

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pledged minus all costs

True ROAS

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pledged ÷ all costs

Cost Breakdown

Summary

Platform Cost Entries

Label	Category	Type	Rate / Amount	Calculated Cost	Notes

Total Units

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across all components

Total Mfg Cost

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units × cost + tooling

Avg Cost / Unit

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blended

Avg Margin / Unit

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at early bird price

Cost Distribution by Component

Unit Economics per Component

Components

What you buy and make: bodies, capsules, packaging. Products you sell are built from these in Pricing.

Show archived

Component	Units	Cost / Unit	Real Cost (Batches)	Total Cost	MSRP / Unit	Early Bird / Unit	Margin EB

To order now

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components past their "order by" date

Order soon

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within the next 30 days

On order

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units in batches not received

Committed

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units sold, not shipped yet

Finished units

What the components in stock add up to, per stock item — mounted or not. Could build = the scarcest component ÷ how many go in one unit (recipe in Pricing). Assembled = on hand in Inventory. Still to mount = could build − assembled; if it is negative, a count is off. After batches & orders uses free components instead (left + on order − committed). Items that share a component cannot be added together: each figure assumes all of that component goes to it.

Stock item	Could build	Limited by	Assembled	Still to mount	After batches & orders	Limited by

Components

Components bought in Batches against what sales use, all channels. Left starts from your last count and includes components already mounted in units that have not shipped: stock only leaves when an order ships. Free = left + on order − committed. Order by = the day free stock runs out at the current rate, minus the provider's lead time and a safety margin. Click a rate or lead time to change it.

Show unused components

Component	Received	Used	Left	On order	Committed	Free	Rate / month	Cover	Lead time	Order by

Total Other Costs

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all entries

Entries

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cost lines

Top Category

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Cost Entries

Label	Category	Amount	Currency	Date	Notes

Total Backers

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confirmed pledges

Reward Tiers

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distinct tiers

Add-ons

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distinct add-ons

SKUs Mapped

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tiers with SKU links

Reward Tiers

Name	Quantity	Expected Shipping	Reward Contents	Shipping SKU Contents	Notes

Base SKUs for Sale

Products with manufacturing cost and default consumer price (MSRP)

Show archived

SKU	Mfg Cost	Default MSRP	Margin	Margin %	Notes

Cost Comparison

Price per unit and total cost per carrier × country. Green = cheapest · boxed cell in the carrier's colour = assigned carrier (who actually ships there).

	Backer	Field	Current	CSV (new)

	SKU	Description	Total Units	Sent to WH	Still Needed	Qty to send

Dispatch details — required to create a warehouse batch

Date *

Reference / AWB

Carrier

Tracking number

Notes

Upload a carrier CSV (e.g. Fulfillrite shipment export). Rows are matched to backers by order number, then email. The carrier you pick here is applied to every imported row. The shipping method (e.g. Asendia, DHL) is auto-detected from the CSV's shippingMethod column so the correct tracking URL is built per row. Already-shipped backers get their tracking number backfilled; unshipped ones are marked shipped.

Carrier

Order prefix (optional)

CSV file

Export a campaign report as CSV from Meta Ads Manager, Google Ads or Amazon Ads (any CSV with a campaign, a date and an amount also works). Best: break it down by day or by month, so the spend lands in the right month. Importing the same report again updates it instead of adding it twice.

Backer Report

No data imported yet

PM complete

#	Name	Email	Country	Reward	Add-ons	Pledge	Status	Refund	Tracking

—

Send to:

Email Templates

Recipients

Select page Exclude ⊘ suppressed

0 selected

	#	Name	Email	Country	Reward	Shipped date	Ship state	Tracking email	Survey email

—

Match each Kickstarter reward perk and add-on to one of your reward tiers. Once mapped, tier quantities are derived from real backer data; tiers without a mapping keep their manual quantity. You can change these mappings anytime.

— Reward Perks

KS Reward	Map to Reward Tier	Ignore

— Add-ons

KS Add-on	Map to Reward Tier	Ignore

0 selected · 0 with email · 0 skipped

Template

Attach survey — resolves {{survey_link}} to a personal link

Send to all, including suppressed (Don't send comms)

Chrome Extension

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          Monitoring runs automatically via the Chrome extension every minute.

          If you see errors, refresh the CSRF token: DevTools → Network → any /graph request → Headers → copy x-csrf-token.

⚡ Bookmarklet fallback

Watch a Reward

Reward Name

KS Reward ID

Trigger when ≤

Reset to

      💡 Click ⬇ Fetch rewards from KS to load your rewards automatically via the extension. Or paste the GraphQL ID manually (the UmV3YXJk… string from a /graph network response).
    

Watched Rewards

Reward Name	KS Reward ID	Trigger ≤	Reset to	Status	Actions
Loading…

Activity Log

Time	Reward	Remaining	Action	Detail
Loading…

0:00

My month

Inbox ⤢

New mail. Make it a task, reply, or dismiss it.

To do ⤢

Doing ⤢

Waiting ⤢

We answered; the ball is with them. Turns orange when silent too long.

Done ⤢

Click a day to add a card. Drag a card to change its date.

	Contact	Company	Workstream	Backer	Mails	On the board	Last seen

Double-click for a note · drop or paste files, links, screenshots · ↻ turns · ⌘/Ctrl + wheel zooms

Ask

Use my board 🔒 Only me Enter sends · Shift+Enter new line · nothing is changed in the app without you

Surveys

Stars

Only answers from people who said yes to being quoted, credited the way they chose. Star the best, hide what you won't use, and trim long ones (their exact words, cuts marked with …).

Mailbox (IMAP, read-only)

Host

Port

Encryption

Username

Password

Inbox folder

Sent folder

Backfill since

Classifier (Claude)

Anthropic API key

Model

Business context (fed to every classification and to Ask)

Ask (chat for every Ops user, same key)

Model (empty = claude-sonnet-5-5)

Questions a day per person (0 = no limit)

Questions a month, whole team (0 = no limit)

Extra instructions for Ask (tone, what to push for, what to avoid)

Use the board by default (each person can switch it off per question)

People and use in the last 30 days. Switch someone off or give them their own daily limit (saved as you change it).

Person	On	Questions / day	Today	Questions	Tokens in	Tokens out	Cached	Last
—

Daily digest

Send at (hour, server time)

Check mail every (minutes)

Recipients (comma-separated)

Enabled (cron fetches and classifies) Re-read mailbox from "backfill since" on next run

People's and groups' mailboxes

Sync someone's own address (peter@thecha.cc) and their mail is read like the company mailbox: it lands in their Inbox, is suggested to them, and only they and admins see it. A message that reaches several synced mailboxes is stored once. Server, port and folders are taken from the company mailbox unless you open "Server". Read-only: nothing is moved or marked. Only people with access to Ops are listed. A group (👥) can have its own address too (staff@thecha.cc): its mail goes to the Inbox of every member, and cards made from it are shared with the group. Tell your team their work mailbox is read by BackerControl.

Person	Address	Password	Read mail from	Sync	Status

Groups

Put people in groups (STAFF, Warehouse…). Share a card with a group in the card (“Visible to”) and every member sees it, even if it is private. The group also appears in the people filter above the board: it shows the cards shared with the group and the cards its members own. A group can also have its own mailbox (below, in People's and groups' mailboxes).

Name	Colour	Members

Workstreams

Key	Name	Colour	Follow-up days	Default owner	Sort	On

Run log

Started	Kind	Fetched	Classified	Tasks	OK	Message

Cron (server): */5 * * * * php /path/to/backercontrol/ops/run.php
Digest: 5 * * * * php /path/to/backercontrol/ops/digest.php

Type what you counted; leave the rest empty. Count every unit of a component, including the ones already mounted inside finished units that have not shipped yet — stock only leaves when an order ships. From this date, "Left" starts from the count, adding batches received and taking away what ships after it.

Counted on

Note (where, who…)

Component	Expected now	Counted

Shop Orders

Stripe checkout orders received via webhook or CSV import

	ID	Customer	Country	Amount	Contents	Status	Date	Tracking	Actions

Upload a carrier CSV (SendCloud, etc.). Rows are matched to sent shop orders by order ID or customer email.

Carrier

Tenant Management

Each tenant is an independent company with its own database

Channel	Order	Customer	Country	Contents	Total	Placed	Shipping

Customers

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one per email address

Bought more than once

—

Bought on more than one channel

—

for example a backer who also ordered on the webshop

Customer	Email	Country	Channels	Orders	Spent	First order	Last order

Sales channels

Every order belongs to a channel. Fees set here are applied to that channel's orders.

Channel	Type	Currency	Fee %	Fee per order	Orders	First order	Last order	Status

Campaigns

Campaign	Channel	Status	Orders

Data check

Orders are copied from the Webshop and Backers data into one order list. Each line compares the original with the copy; they must match.

Check	Original	Order list	Result

Units on hand

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all locations

Ordered, not shipped

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units in open orders

Shipped, last 30 days

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units, all channels

At or below reorder point

—

SKUs

Stock by location

Available = on hand minus units ordered but not shipped. From components = units the components in stock add up to, mounted or not; still to mount = that minus on hand. Days of cover = available ÷ the daily rate of the last 30 days. A shipment leaves from the location of its carrier (set in Locations), unless a location was chosen when it was marked shipped. Kickstarter pledges do not move stock here.

Recent movements

Date	Type	Location	Lines	Units	Note

Revenue this month

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Revenue, last 12 months

—

Contribution, last 12 months

—

after fees and cost of goods

Result, last 12 months

—

after shipping, ads and other costs

Revenue by channel, per month (EUR)

Needs attention

Profit & loss by channel

In EUR, by order date. Revenue is what customers paid, minus refunds.

Unit cost per SKU

Cost of goods comes from the product each SKU is linked to, or a cost typed by hand. Set them in Products → Product ↔ SKU links.

Sales register for the gestoría

Every sales operation in the period, with base, VAT and total in EUR: B2B invoices and credit notes by invoice date, webshop and other orders by order date (net of refunds). Kickstarter pledges are not sales — they are on Campaigns → Margin per backer.

Operations

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Taxable base

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EUR, all treatments

VAT charged

—

IVA repercutido

Total invoiced

—

By tax treatment

Treatment	Ops	Base	VAT	Total

By channel

Channel	Ops	Base	VAT	Total

Operations

Date	Type	Channel	Number	Customer	Tax id	Country	Treatment	Amount	Base EUR	VAT %	VAT EUR	Total EUR	Paid

B2B revenue

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To ship

—

orders not shipped yet

Not paid yet

—

all open amounts, in EUR

Overdue

—

past the due date

Owed to agents

—

commission on orders already paid

Accounts

Who buys from you: distributors that resell, and shops that buy direct at their discount off MSRP.

Account	Market	Discount	Sales agent	Terms	Orders	Revenue	Not paid	Overdue	Last order

Sales agents

An agent does not buy: they bring accounts and earn a % of the goods those accounts order (after discount, without shipping or tax). The commission is owed once the account has paid the order.

Agent	Commission	Accounts	Orders	Goods sold	Earned	Owed now	Waiting for payment	Paid

Order	Account	Date	Items	Total	Payment	Invoice	Agent commission	Shipping

The discounts this agent's shops get per product. A shop follows this sheet unless it has a line of its own (Products → B2B price list); where the sheet says nothing, the shop's own default % applies. Changing the sheet changes what their shops pay from the next order on — shops with their own line keep it.

Product	MSRP	Discount, %	Shop pays

Empty = no rule for that product: the shop's default % applies.

Orders from

	Order	Account	Date	Goods	%	Commission	Account payment	Commission

Paid to the agent on

Sales

—

Owed to you now

—

on orders your shops have already paid

Waiting

—

yours once the shop pays

Paid to you

—

commission already settled

Goods sold

—

net of discount, before VAT and shipping

Latest orders

Order	Shop	Date	Goods	Your commission	Shop payment	Commission

Your shops

How your commission works. You earn your % on the goods of each order of your shops, net of their discount, before VAT and shipping. It is waiting until the shop pays the invoice, owed once they have, and paid when it is settled with you.

Ready to ship

—

orders

Oldest waiting

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days since it was placed

Cannot ship yet

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address or payment pending

Short of stock

—

orders, against counted stock

	Channel	Order	Customer	Ship to	Contents	Waiting	Carrier	State

Every order not shipped yet, from the webshop and from orders entered or imported here. Kickstarter pledges stay in Campaign → Ready to serve. The carrier comes from the order's country (Carriers). Export and Mark shipped act on the ticked orders, or on every order shown when none is ticked.

Shipped

—

orders in the period

Items

—

units sent

No tracking

—

shipped without a number

B2B notices

—

shipping emails to shops

No tracking only

Shipped	Channel	Order	Customer	Ship to	Items	Carrier	Tracking	From

Every shipped order from the webshop and from orders entered or imported here (B2B, manual…). Kickstarter pledges stay in Campaign → Sent pledges. Undo sends an order back to Orders to ship.